knowledge of brand management. The E-Land Group’s corporate expertise now focuses on such intricate skills as branding, store layout, service and style.
Group's intangible is "Differentiation" for every specific customer type; They create exceptional values for each selected group of customers.
3. Introduction of Knowledge Management System
3.1 The background & concept of KMS
One of the
knowledge sources that are not attempting to make a profit from business.
This holds especially true for personal sources of knowledge that are not controlled by business.
Implications for Business
Gauging the product’s positioning success
Identifying purchase barriers
Discovering new uses
Gauging the severity of competitive threats
Enhancing the effectiveness of customer recruitme
and are its customer and its caretaker.
Customer web interactions become conversations, interactive dialogs with shared knowledge, not just business transactions.
Web-based customer care can actually become the focal point of customer relationship management and provide breakthrough benefits for both the enterprise and its customers, substantially reducing costs while improving service.
customer-friendly features which would enhance its revenue.
(2) The Business-level Strategy
Use of Resources
Resource of Amazon is an intangible asset such as employee, knowledge, and brand name. Amazon gains employees from established businesses in the middle of acquisition process, and transfer to Amazon employees, relocating as working forces of Amazon. These new workforces enable